There are a lot of great benefits to using SEO for your small business. Optimizing your website for the search engine can help bring potential customers to your website. The more people that visit the website, the more likely you are to convert visitors into sales. Search engine optimization can include having a user-friendly website that is easy to read, manage, and navigate. Websites that are visually appealing, well structured, and clean, usually have high page views and increased visitors. If you optimize your search engine properly for your customers, then you will be able to see a much higher conversion rate. When you grab customers that are already looking for your products, then they are more likely to become repeat visitors, loyal customers, or faithful subscribers. Another great benefit of SEO for your small business is being able to rate higher on the search engines. Some studies show that the average internet user will not search past the second page of Google for results. The right content creator will use SEO to drive customers to your website. I hired an SEO firm to help market my website. I have a body shop that does custom work on foreign cars. The SEO company helped add keywords to the website, and now we are the fourth result when customers search for custom auto body shops in our town. We are the second listing for custom work on Fiat and Volvo. I have seen a 25% increase in our overall sales since I started using the SEO company to help with marketing. Those results are too amazing to ignore.