Not too long ago, advertising was limited to advertisements in the newspaper and the yellow pages. While options for marketing a business were few, the process was much more simple. It wasn’t difficult to call up the local newspaper and work out the layout of an ad. You chose the size of the ad, the font and added your logo. You didn’t need to be technologically savvy to advertise your business. With the introduction of the internet, the marketing work has changed drastically. There’s also sorts of new terms to learn and managing an online presence is both necessary and a challenge. While online marketing is much more expensive, it provides much greater benefits. In this day and age, it’s just about impossible to run a successful and productive business without a website at the minimum. When potential clients look for a specific type of service, they typically start with Google. They type in keywords that narrow their search. For example, a homeowner having a problem with their furnace might type in heater repair. The goal is to have your business show up on the first page of the search results. Getting the client to click on the link to your website is the goal. Now you need an informative and visually pleasing website that encourages the client to browse your services and hopefully contact you. While a phone number used to be enough, people now expect the option of an online contact form. This means of communication is less personal but also quick, simple and efficient. The client avoids the back and forth of a conversation, potentially getting up on hold and taking up needless amounts of time. This is why an online marketing campaign could be great for your business.