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Commercial Business Advice

WHY SEO IS IMPORTANT FOR YOUR WEBSITE

There are a lot of great benefits to using SEO for your small business. Optimizing your website for the search engine can help bring potential customers to your website. The more people that visit the website, the more likely you are to convert visitors into sales. Search engine optimization can include having a user-friendly website that is easy to read, manage, and navigate. Websites that are visually appealing, well structured, and clean, usually have high page views and increased visitors. If you optimize your search engine properly for your customers, then you will be able to see a much higher conversion rate. When you grab customers that are already looking for your products, then they are more likely to become repeat visitors, loyal customers, or faithful subscribers. Another great benefit of SEO for your small business is being able to rate higher on the search engines. Some studies show that the average internet user will not search past the second page of Google for results. The right content creator will use SEO to drive customers to your website. I hired an SEO firm to help market my website. I have a body shop that does custom work on foreign cars. The SEO company helped add keywords to the website, and now we are the fourth result when customers search for custom auto body shops in our town. We are the second listing for custom work on Fiat and Volvo. I have seen a 25% increase in our overall sales since I started using the SEO company to help with marketing. Those results are too amazing to ignore. 

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Commercial Business Advice

HISTORY OF SHIPPING CONTAINERS

Standard shipping containers are a common sight and widely used across quite a few industries. It seems as if they’ve always been around to transport products. Access to a container with standardized dimensions is invaluable for loading, unloading and transporting good effectively and efficiently all different means of transport. However, this invention can be traced back to a single person. Prior to shipping containers, freight was maneuvered manually as bulk cargo. Goods were processed through a series of pick-ups and loads as they moved from factory to vessel and vessel to warehouse and onward. These steps involved a great deal of handling, time and delays. It was costly and not dependable. Shipping containers first appeared at the end of the 18th century for combined rail and horse-drawn transport in Britain. By the 1830’s, containers were widely used by the railroads and were suitable for other modes of transport. The US Army used small versions of today’s containers during WWII to speed up distribution of supplies. Malcolm McLean invented and patented the first standardized shipping container in 1956. He owned the largest trucking company in the United States at that time. He had the ingenuous ideal of improving intermodal transportation. He’d spent years dealing with loading and unloading cargo in different sized wooden cases. He noticed the labor-intensive process of dock workers unloading freight from trucks and moving it to ships. He recognized that both his trucking company and shipping companies would benefit from a standardized process of cargo transfer. He purchased Pan Atlantic Tanker Company and the associated shipping assets. He began tinkering with improved ways to load and unload trucks. He eventually developed what is now recognized as a shipping container

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Commercial Business Advice

WHAT IS HEAT TRANSFER?

T-shirt manufacturers and screen printers are increasingly turning to the heat transfer process. The designs are ideal for small orders and on-site printing. It allows for a variety of sizes and colors of shirt and provides a high profit margin without the risk of an overstock of printed shirts. You’re not going to get stuck storing hundreds of T-shirts and hoping to sell them. You can print t-shirts on-demand with a heat transfer printing machine. 

An image is first printed onto transfer paper. The speciality formulated transfer paper is smooth and provides a medium for the ink. The heat press machine transfers the image from the paper to the t-shirt. You can also transfer images onto puzzles, mugs, plates, blankets and more. The high temperature and consistent pressure for a specific amount of time permanently embeds the image.

There is an array of heat transfer paper on the market.  Some are intended for use at home with a conventional iron while others require the use of professional printing machines.  A heat press achieves more professional results. A heat press ensures instant, uniform and steady heat to produce superior appearance and durability. These machines are not outrageously expensive or difficult to operate. With a reasonable investment and a bit of practice, you could become skilled at heat transfer and the possibilities are nearly limitless. At nearly every event you’ll find a vendor who is printing on-demand T-shirts to commemorate the day. You can often customize the garment to suit your tastes. Heat transfer can become a very profitable business.

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Commercial Business Advice

WHY LAMINATED PRINTS ARE FAR HIGHER QUALITY

You’ve devoted ours over the design and completion of a printed project and you couldn’t be happier with the results of your efforts. The colors are vibrant, the font is concise and the included logo is clear. The imagery perfectly reflects your brand and impresses with professionalism. Now you need to decide whether or not to laminate. Lamination applies a clear plastic film to a piece of paper, adhering the layers together. This achieves a very durable and professional finish that holds up longer than it would otherwise. Lamination accommodates much more than standard posters and signs. Business cards, menus and presentation folders can be enhanced and protected from a gloss or matte laminate. The laminate adds durability and increases longevity. 

Some of the many benefits include:

  • Protection – Laminate film consists of specific types of plastic, making it very durable. It protects printer materials from marks, spills and tears and can simply be wiped with a cloth without causing further damage. Lamination also combats the harmful consequences of UV rays and extends color intensity of the printed image. It is especially helpful for printed materials that will be outdoors and exposed to weather. 
  • Durability – If you’ve ever been finishing up a document and accidentally spilled your coffee on it, you understand the importance of a durable product. Lamination ensures important documents or prints are easier to clean with affecting the print. The material can hold up better to frequent use and rougher treatment. Because they need to be replaced less often, you save money.
  • Appearance – Printed materials typically suffering from fading and wear and tear. When documents are displayed for safety purposes in potentially dangerous areas, maintaining legibility is essential. Adding lamination helps the material to last longer with a like-new appearance. 
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Commercial Business Advice Homeowner Advice

WATERPROOF PAPER FOR PRINTING PURPOSES

Waterproof paper is necessary for printing purposes for restaurants or any business who needs outdoor signs, maps, menus or directions that need to hold up to weather. These products are often subjected to severe conditions such as direct sunlight, heat, rain and snow. Rough handling can also be a problem. In order to ensure longevity and appearance, the waterproof printing needs to be tear and smudge resistant. It shouldn’t fade or smear or disintegrate. It’s essential for amusement parks, public parks, construction sites, ski resorts, water parks, garden centers, public swimming pools and so much more. With the latest software and equipment, you can make sure that the printing process delivers vibrant colors and clean, crisp text. The synthetic paper products consist of special materials to make it totally waterproof, tear-free, stain-resistant and recyclable.  

The concept of waterproof paper would almost seem to defeat its own purpose. You need a paper-like product that repels and resists all forms of moisture applied to it. You also need the paper to still function like regular paper. So the waterproof paper must be strong enough to hold up against extreme conditions without turning into a soggy mess and yet still accept toner from printers, copy machines or pens with no smudging, bleeding or running. Sounds like a contradiction in terms and not possible. Specially designed waterproof printer paper provides ease of use that is expected from any printer paper but also offers protection against moisture and water. You can print on it like a typical sheet of printer paper. There’s no special process required. You don’t need to hire someone to handle in-house printing services. You don’t even need to laminate the finished product.

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Commercial Business Advice

A BUSINESS CONSULTANT CAN HELP

You work to grow and develop your company. At some point, you’re likely to hit a plateau and require some outside help. A business consultant partners with clients on different aspects of planning, strategy and problem-solving.   A professional provides vital information and informed guidance to help executives or upper management gain business skills across their industry. Business consultants act as professional advisors. They bring a specialized set of skills to make them beneficial in certain areas of business. Organizations and firms in all industries seek the help of business consultants to resolve problems and supply advice on the best way to resolve specific aspects of their business. 

The business consultant can analyze the operation and develop solutions catered to the company and their goals. You want to take advantage of a business consultant who has expertise in your area of the market. Their experience and skill set works to pinpoint issues and promote necessary changes. You can rely on a business consultant to provide constructive criticism as well as to train and teach the staff. Sometimes, they may even need to eliminate staff who aren’t contributing to the profitability and productivity of the business. If your company has stalled or even fallen into a decline in recent years, a business consultant can be the difference. Targeted modifications can work to revive the company and set you on a new course for success.

While business consultants don’t work for free, their goal is to pay for themselves by serving your bottom line. Whether you’re struggling with marketing strategies, branding, productivity, overhead or simply a failure to manage the workforce, it’s the business consultant’s job to recognize these flaws and determine the best way to fix them. Once you hire a business consultant, you need to follow their recommendations to enjoy maximum results and benefits.

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Commercial Business Advice

SHORT- & LONG-TERM RENTALS

You can definitely get more money out of a furnished rental properly. The demand for furnished living and working spaces to rent continues to grow. Airbnb has provided an amazing tool for potential renters and landlords alike. In the last ten years, there has been a rise in the number of people renting. The percentage of those renters who prefer a furnished home has increased for a number of reasons. You might be wondering what it takes to get into the furnished rental business. If you’re thinking of stepping into this style of landlording there are two types of furnished rental properties. There are long-term rentals that extend for a few months or more, and short-term rentals, such as vacation properties. The majority of long-term rental options don’t come furnished. However, they can and there are benefits. This type of apartment typically includes all the necessary furniture and appliances. They may or may not have daily requirements such as plates, silverware and linens. Short-term rentals are for a month or less and include linens, table settings, toasters, vacuum cleaners, barbecue grills and even pool toys. The idea is that the renter only needs to bring clothing and personal items to live comfortably. Most short-term rentals are located in tourist areas where people are willing to pay a bit more for the comforts of home. They are in close proximity to the attractions yet come back to a cozy living and sleeping environment. The short-term rentals provide the ability to cook, do laundry and get out of the hustle and bustle.

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Commercial Business Advice

LOCATION, LOCATION, LOCATION

You’re looking for a space to rent. Not just any space will do. An office space serves lots of different functions. The cost of rent directly impacts your budget. The comfort and quality of the space affects the morale and professionalism of your staff. Everything about the property, from the parking lot to the carpets reflect your brand image. There are so many things to consider, and every decision impacts the satisfaction and value of your decision. So what is most essential to your choice for an office space rental? It’s all about location.

You’ve probably heard the famous phrase a hundred times. Location, location, location! It’s very true. Location is the MOST important factor when choosing a space for your office. You certainly don’t want your business to be hidden where no one can find it. You don’t want it to be a hassle to get to it. Can your clients locate your office? Are you in convenient proximity to other essential businesses? Are you easily accessible to your employees? Is there available public transportation? Is there sufficient parking? Is the building handicap accessible? If the space you’re considering fulfills those essential priorities, you’ve probably found a good location. You might also want to think about other helpful attributes, such as the security of the neighborhood and what else is nearby. Can you easily get a cup of coffee or lunch? Food delivery can be helpful and a bar for happy hours is great for employee bonding. You need a location that not only provides for you needs but satisfies clients and staff as well. Commercial office space is available in a lot of neighborhoods, but the area greatly affects what that space is worth.

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Commercial Business Advice

RENTAL STUDIOS

A rental studio requires more than a big space divided into separate rooms. Meeting the requirements of photographers, film makers, bands, broadcasters and those who are looking for a space to support their artistic endeavors can be difficult. The individual studios must be soundproofed to create a secure, private environment, with no outside interference. Lighting and power should never be an issue because there’s got to be plenty of both. The outlets must be able to handle a large draw from sophisticated equipment. Amenities such as storage closets, seating areas, bathrooms, changing rooms and even a spot to get a cup of coffee or store lunch in a refrigerator are helpful. Along with offering customized spaces for rent, the majority of these facilities include a wide spectrum of sound, lighting and staging equipment available. The tools of the trade are cost-prohibitive for many. Staging, lights, speakers, amps, mixing boards, cables and all of the latest recording, broadcasting and DJ technology is typically rented as needed. Even items such as backdrops and props for photographers can be in demand. LED walls for recording artists are rapidly gaining in popularity. It is always worrisome that clients may fail to treat the space or the equipment with the respect  and care it deserves. The rental agreement should include a security deposit, damage clause and make sure the client understands their responsibilities. No one wants to walk into a studio they’ve rented for the day and find empty take-out containers and coffee cups left behind from the last client. They don’t want to face a tangle of cables or equipment that no longer works properly. Little things such as turning off the lights at the end of a session or thermostat adjustments make a big impact on overhead and comfort. The running costs on these types of facilities are astronomical. Live audio equipment can be expensive, but it will really improve the quality of your event.

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Commercial Business Advice Homeowner Advice

BUILDING A STAGING RENTAL BUSINESS

It can be rather difficult to build a successful audio, visual and lighting equipment rental business. The initial start up expenses can be extremely high and overhead is costly. To provide for a variety of clients, it’s necessary to invest into a broad spectrum of very expensive equipment. It’s vital that your facility and equipment represents the most advanced technology on the market in order to become and remain competitive in this industry. Even when you’ve gotten a facility and inventory in order, additional money is required for advertising. Getting your name out there and establishing a well-recognized brand takes effort. Word-of-mouth can make or break a business, meaning you need to work hard to earn positive reviews from customers. In your local area, it’s possible there are quite a few competing companies who offer similar services. It’s recommended to keep my competitive and affordable while providing the most comprehensive and sophisticated equipment and services. You will have clients ranging from knowledgeable professionals to beginners. You want to be able to fulfill all of their needs through experienced and friendly personnel. Providing  sound stage equipment for local venues, bands and recording studios can be profitable when handled efficiently. Offering portable stage rental for local events such as community fairs, concerts in the park, fundraisers and corporate events is a growing business. A selection of film, video, protectors, cameras, PA speakers, DJ equipment, LED walls and various equipment caters to the hobbyist and those looking to take their art or career to the next level.  From weddings and photo shoots and to the needs of local film makers, there are plenty of opportunities. Offering rental space to photographers, broadcasters, bands looking to rehearse/record and advertising companies minimizes overhead and generates a steady income. Helping people achieve their vision and objective is part of the job.